Top 10 Tips for Virtual Events

As we continue into the COVID-19 era, the way we interact with others continues to change. Dubai virtual events are the way to go.

It’s July already in Dubai and the COVID-19 'era' is ongoing and nobody really knows when it will end.

Having said that – one trend that will definitely stick around for a while is Dubai virtual events. Be it large scale conferences, webinars or launch events, individuals need to gather and share ideas – and now that’s shifted to the digital space. According to Bizzabo, 93% of event marketers plan to invest in virtual events moving forward.

But how to begin? And what’s important.

We’ve put together a list of our top 10 Virtual Event tips here for great virtual events in Dubai.

Hosting

The first and most important aspect is to have a state-of-the-art hosting platform. According to Markletic, most companies allocate between 10-20% of their marketing budget to virtual events. The majority of the budget per virtual event is spent on the hosting platform. The second-largest cost tends to go toward speakers and moderators.

Engagement and Content

Content is king! Content can make or break an event. Without well planned and structured content, your event could be set up for failure, and there will be no engagement with the audience. Markletic data suggests that 49% of marketers say that audience engagement is the biggest contributing factor to having a successful event.

Promotion

As much as physical events need marketing, so do virtual events. Markletic says that for small virtual events, most people need between 3-6 weeks to promote the event successfully. For large virtual conferences, 65% of marketers need more than 6 weeks to promote the event and drive the desired amount of registrations.

Engage Afterward

Keep the conversation going after your event. Encourage attendees to join a closed Facebook group or similar community where they can knowledge share and follow up to gain info they may have missed.

Technology

This is another crucial ASPECT. Investing in low quality tech in terms of videography and platforms will quickly cause your audience to disengage and ruin your reputation.

Surprise and Delight

Try to add a bit of magic to your event, whether that’s with a musical interlude, entertainment or sending a unique gift by courier beforehand. A little extra thought goes a long way.

Interaction

Let attendees interact in breakout rooms or smaller seminar areas where they can share ideas.

Share Recordings

Invest in creating a high quality recording that you can share with attendees after.

Do your PR

Create hype before and after your event by creating a robust PR strategy for your event.

Broadcast Live

Use different social media channels to broadcast your events and reach new audiences.

One thing is for sure, given the current circumstances, we will have to work around virtual platforms and invest in good tools.

No one knows what the future holds, but in the meantime keep learning and investing in virtual platforms, it won’t be a waste of time or money!

WANT TO LEARN MORE ABOUT how Aurora can help? Reach out to us and start planning your virtual event!