As a team of experienced social, design and copy experts, we have collectively worked with large clients like Coca-Cola, Kimberly-Clark, Unilever, Volkswagen and IBM – and regional clients like Al-Futtaim, Royal Sporting House (RSH) and BurJuman.  We want to make our experience work for your business – on any scale. Call or email for a quote today. 



Managing Director

Annie Meikle is a seasoned Communications Professional with over ten years of experience in Public Relations and Advertising. Annie is specialized in content creation in the online and social spaces. As Head of Content at Ogilvy and Mather, Dubai, she expanded the digital reach of established brands such as Coca-Cola, IBM, Volkswagen and Dove. Annie has lived in Dubai for six years, and has a thorough understanding of the different cultures and audiences that make up the UAE and the GCC Recently Annie created reach and follower growth for Hilton Hotel Group by creating content and handling all social media management for three brands under the Hilton Middle East umbrella.



Founding Partner

Iona is the mastermind behind The Social Shop. It is her drive and determination that created the The Social Shop philosophy upon which the agency is built. Iona has directed and maintained the RSH Middle East retail group as a key account through developing localised content, creating advertising strategies and negotiating exceptional media deals to support all twenty brands that sit within the group. Previously, Iona held key marketing positions within the travel sector - with Kuoni Travel and The Jumeirah Group. Iona’s determination, passion and belief that creating the best campaigns will drive the business to grow and ensure clients receive the most dedicated service.